Privacy Policy
Last updated: January 2025
1. Introduction
iReal Estate Solutions ("iRES," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered email marketing platform for real estate professionals.
2. Information We Collect
Personal Information
- Name and contact information (email address, phone number)
- Google account information (for authentication and Gmail integration)
- Follow Up Boss CRM account credentials and data
- Professional information (real estate license, brokerage affiliation)
- Billing and payment information
Lead and Campaign Data
- Lead contact information imported from Follow Up Boss
- Property information and lead scores
- Email content and templates
- Campaign performance metrics
- Email signatures and preferences
Usage Data
- Log data (IP address, browser type, operating system)
- Feature usage and interaction patterns
- Email open and click-through rates
- Platform performance data
3. How We Use Your Information
We use the collected information to:
- Provide and maintain our AI-powered email marketing services
- Generate personalized email content using IBM Watson X AI
- Integrate with Follow Up Boss CRM and Gmail
- Track and analyze campaign performance
- Process payments and manage subscriptions
- Provide customer support and respond to inquiries
- Improve our services and develop new features
- Comply with legal obligations and enforce our terms
- Send service updates and marketing communications (with consent)
4. Data Sharing and Disclosure
We may share your information with:
- Service Providers: IBM Watson X for AI processing, Cloudant for data storage, Google for authentication and email services, Follow Up Boss for CRM integration
- Business Partners: With your consent, we may share data with strategic partners
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with mergers, acquisitions, or asset sales
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
5. Data Security
We implement appropriate technical and organizational security measures to protect your data, including:
- Encryption of data in transit and at rest
- Secure authentication using OAuth 2.0
- Regular security audits and vulnerability assessments
- Access controls and employee training
- Secure data centers with physical security measures
6. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Campaign data and email history are retained for reporting and compliance purposes. You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Your Rights and Choices
You have the right to:
- Access and receive a copy of your personal information
- Correct or update inaccurate information
- Request deletion of your personal information
- Object to or restrict certain processing activities
- Withdraw consent for marketing communications
- Export your data in a portable format
- Lodge a complaint with a supervisory authority
8. Third-Party Services
Our platform integrates with third-party services including Google (Gmail, OAuth), Follow Up Boss CRM, and IBM Watson X. These services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of these third parties.
9. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience, analyze usage, and remember your preferences. You can control cookie settings through your browser preferences. Essential cookies required for platform functionality cannot be disabled.
10. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete such information.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after such modifications constitutes acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: